Quality Assurance
We maintain the highest quality standards in every batch of oil produced.
The Taste King
Pure Oilsrooted in tradition,
trusted for generations.
Experience authentic Kacchi Ghani cold pressed oils crafted with traditional techniques, preserving nutrition, aroma, and purity in every drop.
100% Chemical FreeCold PressedFSSAI CertifiedZero AdulterationRich in Nutrition
Kacchi Ghani Cold Pressed 100% Chemical Free FSSAI Licensed ISO 9001:2015 Zero Adulteration Rich in Omega Kacchi Ghani Cold Pressed 100% Chemical Free FSSAI Licensed ISO 9001:2015 Zero Adulteration Rich in Omega
About The Taste King
Bringing pure cold-pressed oils from tradition to modern kitchens.
At The Taste King, we believe healthy cooking begins with pure ingredients. Using traditional cold-press extraction methods, we preserve the natural aroma, nutrients, and goodness of every seed. Our oils are produced without excessive heat, chemicals, or artificial processing, ensuring every drop retains its authentic taste and nutritional value.
Based in Varanasi, we are committed to delivering trusted, high-quality edible oils that combine heritage, purity, and modern quality standards for families across India.
100%Cold Pressed Purity
0Adulteration, Always
ISO9001:2015 Certified
FSSAILicensed & Audited
Our Purpose
"We exist to give every Indian household the certainty that what they're putting in their pot is pure."
श्योरिटी ऑफ़ पोरिटी।
Certainty of purity. That's our only business.
In a market full of options and short on transparency, Maansinghka Agencies was founded on one simple idea: people should know what they're eating.
Not just a label. Not just a claim. Actual, verifiable, demonstrable purity — from the mustard seed that enters our press to the oil that reaches your kitchen.
That is why The Taste King is cold-pressed, not refined. That is why we manufacture our own product rather than repacking. That is why we plan to show you, in person, exactly how your oil is made.
Who We Are
Our vision & mission
Leading Provider of Quality Oils
Our vision is to be India's most trusted name in pure, traditional cold-pressed edible oils — reaching every household, every kitchen.
Quality Commitment
We strive to uphold the highest standards in our oils, ensuring each bottle delivers exceptional taste and nutrition to every household across India.
Sustainable Practices
Our approach emphasises sustainability — incorporating eco-friendly methods throughout production, sourcing, and packaging to support a healthier planet.
Accessibility
We aim to make premium oils widely available, bridging the gap between health and convenience so every household can enjoy the benefits of pure, natural oils.
2018Brand Founded
9 SKUsPack Sizes
50%+Market Share, Purvaanchal
200km+Distribution Radius
What We Stand For
Our Core Values
Purity Focus
Our products promise zero adulteration and are 100% natural and chemical-free.
Sustainable Practices
We are dedicated to environmentally responsible practices from sourcing to production.
Building Trust
Each bottle carries a commitment to authenticity and reliability for our consumers.
Customer Commitment
Our customers are at the heart of everything we do, ensuring satisfaction.
Our Legacy
Rooted in the ancient city of Varanasi.
We honour generations of trust in traditional mustard-oil making — ensuring quality and authenticity in every drop we produce.
THE TASTE KING एक भरोसेमंद नाम है जो लेकर आता है शुद्ध और असली कच्ची घानी सरसों तेल।
हम उच्च गुणवत्ता वाले सरसों के बीजों से पारंपरिक कोल्ड-प्रेस तकनीक द्वारा तेल निकालते हैं, जिससे उसका प्राकृतिक स्वाद, खुशबू और पोषण बरकरार रहता है।
Kacchi Ghani, the way it has always been done.
Traditional cold-press · Wood-driven ghani · Slow extraction
Our Flagship Brand
The Taste KingKacchi Ghani Mustard Oil
Our flagship product, available in mustard and a growing family of edible oils — crafted with the same uncompromising purity across every variation.
Unique Purity
100% cold pressed — every drop carries the authentic flavour and nutritional benefits of natural mustard oil. No blending, no adulteration.
Heart-Healthy Choice
Rich in omega-3 and omega-6 fatty acids, promoting heart health while staying chemical-free and safe for all ages.
इसके भरोसे — खुशियाँ परोसें
Cold Pressed · ISO Certified
Goodness in Every Drop
Health Benefits
Traditional extraction preserves the nutrients that make mustard oil a cornerstone of healthy Indian cooking.
01
Heart Health
Rich in monounsaturated fatty acids (MUFA), helping reduce heart disease risk by lowering oxidative stress and inflammation.
MUFA min. 38g · PUFA min. 16g per 100g
02
Immunity Boost
Packed with Vitamin E and omega fatty acids, supporting a robust immune system against illness and infection.
Vitamin E — 30mg per 100g
03
Blood Circulation
Acts as a natural stimulant promoting healthy blood flow, regulating body temperature and aiding natural detoxification.
Natural circulatory stimulant
04
Diabetes Management
Enriched with MUFA, PUFA, omega-3, omega-6 and Vitamin E — improves insulin sensitivity and helps maintain stable blood glucose.
0g Trans Fat · 0mg Cholesterol
05
Hair & Skin
Promotes hair density and thickness. Fully absorbed by skin — unlike refined oil which leaves a greasy film.
Traditional use for centuries
06
Versatile Cooking
Perfect for tadka, frying, marinating and pickling (achar). Bold flavour irreplaceable in authentic Indian cuisine.
900 kcal · 100g fat per 100g
From Seed to Bottle
Our Production Process
01
Quality Seed Selection
High-quality mustard seeds — selected for size, oil content, and purity. Best: Rajasthan, Murena, UP.
02
Cleaning & Preparation
Seeds cleaned to remove dust, debris, and damaged seeds. Only the best enter the press.
03
Kacchi Ghani Cold Press
No heat, no chemicals. Preserves natural colour, aroma, omega fatty acids, MUFA, PUFA, Vitamin E.
04
Natural Settling
Oil transferred to settling tanks. Natural sediment separates — no artificial agents.
05
Filtration & Purity Testing
Every batch tested: fatty acid profile, argemone test, peroxide value. FSSAI verified.
06–07
Packaging & Dispatch
HDPE packaging, QR code, tamper-evident seal. First-in, first-out dispatch — always fresh.
The Taste King Range
One promise, every size.
From single-serve trial bottles to 15 Kg catering tins — the same cold-pressed purity in a pack that fits every kitchen and every budget.
Bulk & Catering
15 Kg Tin
Hotels, restaurants, large families. Maximum freshness, sealed tin format.
The Taste King · Kacchi Ghani
Large Household
15 Kg Bucket
Large households and small restaurants. Resealable design for easy pouring.
The Taste King · Kacchi Ghani
Medium Families
4.250 Kg Bucket
Medium-sized families, daily cooking. Ergonomic bucket — freshness in every drop.
The Taste King · Kacchi Ghani
Regular Family
1.700 Kg Jar
Regular Indian family cooking. Wide-mouth jar for easy pouring and storage.
The Taste King · Kacchi Ghani
Best Value
Premium Daily
850 Gm Bottle
Better value over 910gm — lower investment for retailers, easier for customers.
The Taste King · Kacchi Ghani
Easy Everyday
850 Gm Pouch
Convenient refill format — light, compact, cost-effective for daily kitchen use.
The Taste King · Kacchi Ghani
Premium Pouch
1 Ltr Pouch
Everyday premium pouch (910g). From natural seeds. Easy to store and pour.
The Taste King · Kacchi Ghani
Small Families
425 Gm Bottle
Perfect for small families, bachelors, first-time buyers of Kacchi Ghani oil.
The Taste King · Kacchi Ghani
Trial Pack
170 Gm Bottle
Affordable entry size — ideal for trials, gifting, and sampling. Uncompromising quality.
The Taste King · Kacchi Ghani
The 850gm Difference
Why 850gm instead of 910gm like other brands?
At The Taste King, the idea is simple — better convenience and better affordability for everyone in the chain. Less weight means lower investment for distributors and retailers. Easier stock movement and better purchase flexibility. Customers manage their monthly edible oil budget more comfortably.
The focus is not just on selling oil, but on creating value for both the market and the consumer.
✓
Lower retailer investment per unit✓
Faster stock rotation at retail✓
Easier monthly budget for customers✕
Industry standard 910gm (competitors)The Taste King
850g
Others
910g
The Difference
Why choose The Taste King
01
Cold Pressed Purity
100% cold pressed — natural taste and quality in every bottle.
02
Chemical Free
Guaranteed chemical-free, safe for all ages and dietary needs.
03
Heart Healthy
Zero trans fat — supporting a healthy lifestyle for families.
04
Rich in Omega
Essential omega-3 and omega-6 fatty acids for nutritional wellness.
05
Free from Argemone
Explicitly tested and certified argemone-free — a critical safety differentiator.
06
QR Authenticity
Scan any bottle to verify it is genuinely The Taste King.
The Story Behind The Taste King
Watch our founder's story on YouTube.
Hear the story behind The Taste King — why Maansinghka Agencies chose the traditional Kacchi Ghani method, what purity means to us, and our vision for the future of pure edible oils in India.
- Why we chose the Kacchi Ghani method
- What purity really means to us
- The story behind The Taste King name
- Our vision for pure edible oils in India
Quality & Safety Assured
Certifications & Compliance
FSSAI Licensed
Certified by the FSSAI, meeting the highest food-safety standards for quality and hygiene.
ISO 9001:2015 Certified
Rigorous quality-management systems guaranteeing consistency and excellence in production.
Third-Party Audits
Regular third-party quality audits assuring transparency, accountability and compliance.